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Alex McKelvey

Manifestation isn't the spell you cast-It's the one you lift
Welcome to Studio Blue!
First Principles Fitness

Welcome to Studio Blue.

Most fitness advice is noise. New programs, new trends, new rules every six months - and somehow, you're still starting over.


I'm in my 40s, and I'm fitter and healthier than I've ever been. Even compared to my years as a competitive pro dancer, when I trained for hours a day.


Not because I found a secret. Because I stripped it all down to five principles: the ones I return to, again and again.


Simple. Sustainable. Repeatable.

That's what First Principles Fitness is all about: building a foundation you can return to, instead of chasing another plan that promises to change everything.


Five principles. On foundation.

A short, practical ebook you can read over lunch - and start putting into practice today.

Free. No complicated rules. Just the fundamentals.